Privacy Policy

At Ella London Wholesale, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, make a purchase or contact us.

1. Personal Information We Collect

When you visit or shop with us, we may collect the following types of information:

• Contact details: Your name, email address, telephone number and delivery address.

• Order information: Products purchased, order history, billing details and delivery information.

• Payment information: Payment-related details needed to process transactions. Payments may be processed securely by third-party payment providers.

• Device information: Information about your browser, device, IP address and interactions with our website.

• Customer support information: Information you provide when contacting us with questions, feedback or requests.

2. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders.

• Arrange delivery and provide order updates.

• Process payments and help prevent fraudulent transactions.

• Respond to customer enquiries and provide support.

• Improve our website, products and shopping experience.

• Send marketing communications where permitted by law and, where required, with your consent.

• Meet our legal, tax, accounting and regulatory obligations.

3. How We Share Your Information

We may share relevant personal information with trusted third parties where necessary to operate our store, including:

• Shopify: To host and operate our online store.

• Payment providers: To securely process payments.

• Delivery companies: To deliver your orders.

• IT, analytics and service providers: To support our website and business operations.

• Legal or regulatory authorities: Where required by law or necessary to protect our legal rights.

We do not sell your personal information for money. Any sharing of information for advertising or analytics purposes will be handled in accordance with applicable privacy laws and your privacy choices.

4. Cookies and Website Technologies

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage and improve your shopping experience.

Some cookies are necessary for the website to function. Where required by law, we will seek your consent before using non-essential cookies. You may be able to manage your preferences through our cookie banner or your browser settings.

5. Data Security and Retention

We take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.

We retain personal information only for as long as reasonably necessary for the purposes explained in this policy, including fulfilling orders, handling returns, maintaining business records and meeting legal obligations.

No method of online transmission or electronic storage can be guaranteed to be completely secure.

6. Your Privacy Rights

Depending on your circumstances and applicable law, you may have the right to:

• Request access to the personal information we hold about you.

• Ask us to correct inaccurate or incomplete information.

• Request deletion of your personal information in certain circumstances.

• Object to or request restrictions on certain uses of your information.

• Withdraw consent where processing is based on consent.

• Opt out of direct marketing communications.

To exercise your rights, please contact us through our Contact Us page. We may need to verify your identity before responding. Some information may need to be retained where required by law.

7. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of websites that we do not operate. We recommend reading their privacy policies before providing personal information.

8. Children's Privacy

Our website is intended for general shopping purposes and is not knowingly designed to collect personal information directly from children without appropriate authorisation where required by law. If you believe a child has provided us with personal information improperly, please contact us.

9. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom. Where applicable, we will take appropriate steps to ensure that such transfers comply with relevant data protection requirements.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations. Any updated version will be published on this page with a revised date.

11. Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact us through the Contact Us page on our website.

Ella London Wholesale — Your privacy matters to us.